Role: Designer | Animator
Creative Director: Braden Wheeler
Art Director: Rob Modini
Designers/Animators: Tina Hung, Thais Perissinotto, Trey Holt, Stephen Stecina, Bruno Medeiros, Will Brown, Jiyoung ChoiEditor: Patrick NagyI worked on the visual identity and motion package for ESPN College Basketball and the ESPN NCAA Women’s Championship. While both packages were built from a shared library of basketball-inspired icons and graphic elements, each system was given its own distinct visual language through material, color, and environmental treatment. The Women’s Championship features gold-rendered icons with a black, white, and gold palette, while College Basketball uses red, white, and black with more varied materials. This creates consistency across both packages while giving each one a distinct identity.
ESPN NCAA WOMEN'S CHAMPIONSHIP
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ESPN NCAA WOMEN'S CHAMPIONSHIP ⚹
ESPN COLLEGE BASKETBALL
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ESPN COLLEGE BASKETBALL ⚹
THE SYSTEM
The visual identity I helped develop was inspired by the geometry of the basketball court and the movement of the players. We translated the sport’s defining shapes and energy into a graphic language of icons, patterns, and dynamic compositions.
